In this episode of the Car Biz Podcast, Elise Kephart talks about knowing what brand of cars you should be selling in 2021 and beyond.
Picture yourself with whatever brand or dealership you are thinking of that you want to stay with or hop onto. And before you make that jump, ask yourself what brand you should sell. Just imagine that the cards are thrown against you.
Whatever brand you should sell should be almost like a relationship. It should be that you are so committed to like all the odds against you. Imagine that there’s no inventory and incentive. Imagine what your dealership is like in circumstances that are out of your favor.
If those uncontrollable things hit you, would you still stay with that dealership? Would you still stay with that brand? You need to make sure that you’re committed to whatever product you’re selling, despite the things that will be against you.
In the dealership world, the problems you may be experiencing at a certain dealership, you may experience at another dealership. So it’s not necessarily the brand of cars that you’re selling. You need to figure out the brand that you are willing to take the risk.
You need to take a deep conversation with yourself and realize that it’s not the brand. It’s you and your commitment. It’s finding the brand that you are willing to go thick and thin for. That’s the brand that you should sell.
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