In this episode of the CarBiz Podcast, Elise Kephart talks about documenting your approach—nothing documented means it didn’t happen.
Listen to your calls. That’s the ultimate professional skill move. Re-watch your plays and put in the hours because it’s the consistency that you’re looking for.
Core heartaches would be email-only customers. You don’t get to contact them because you don’t have their phone numbers. Therefore, ask yourself how often you get customers to reply to your email and when. The goal should be to get their reply back efficiently and they willingly share their phone number.
It’s just common sense. You don’t even need to look at a report. Just screenshot it or it didn’t happen. You should be having that moment where it worked on the daily and you should screenshot that and realize that it worked in and take that consistency and streamline it.
Your job is to make the customer willingly reply to you at a car dealership and how do you convert your email leads to a phone call.
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