In this episode of the CarBiz Podcast, we’re talking about the brutal ugly truth about the automotive chip shortage happening in the year 2021.
[2:37]
Business is analogous to the law of gravity. Whatever goes up must always go down.
[3:30]
Assume inventory remains low, and assume that a good portion of your customers who are financing cars right now will not be able to get out of them for a minute unless they put a significant amount of money down upfront.
[4:03]
Instead of snapping that commission check, why not make sure you’ve sent a handwritten card to your customer who just gave you the business? You’ll have to rely on repeat or referral business from your current customers.
[4:37]
Right now, no one has control over the chip and inventory shortage. So you’ll need to make sure that you’re positioning yourself to be a problem solver.
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