Automotive Chip Shortage: The Brutal Ugly Truth

June 28, 2021

In this episode of the CarBiz Podcast, we’re talking about the brutal ugly truth about the automotive chip shortage happening in the year 2021.


Business is analogous to the law of gravity. Whatever goes up must always go down.


Assume inventory remains low, and assume that a good portion of your customers who are financing cars right now will not be able to get out of them for a minute unless they put a significant amount of money down upfront.


Instead of snapping that commission check, why not make sure you’ve sent a handwritten card to your customer who just gave you the business? You’ll have to rely on repeat or referral business from your current customers.


Right now, no one has control over the chip and inventory shortage. So you’ll need to make sure that you’re positioning yourself to be a problem solver.


Learn more about Elise Kephart on: